Pack of 3 Super Soft Muslin Swaddle Blankets - 100% Certified Organic Cotton Muslin Swaddles - Blue & White - 47" X 47"

About Us

Inspired by parenthood and a passion to bring the colourful imagination of a child to life, Bloomsbury Mill was created. We have first-hand experience of lively little ones and we keep them at the heart of all our designs and products. We are a trusted brand, with a number of recognised awards and a growing loyal following who share our commitment to providing little ones with the very best.

Ethical sourcing and best industry standards:

At the heart of every product is the promise of ethical sourcing and a product which is created in the best possible way. Our focus relies on the highest certifications, factory visits and independent audits by globally certified industry bodies. As well as being signatories of the 2025 sustainable cotton challenge, we have joined forces with JMPA (Juvenile Products Manufacturers Association) to ensure that all our products in the US are certified to their high standards of safety and use.

The many benefits of swaddling:

1. Swaddling creates a safe space : Transitioning to the outside world is not so simple for your new little one. Babies suddenly find themselves in a cold and bright world from what was once a warm, cosy environment. Swaddling recreates a secure and cosy feeling, making this transition easier.
2. Swaddling moderates the moro reflex: One of the benefits of swaddling a baby is that it helps alleviate the effects of the Moro reflex. The Moro reflex, or startle reflex, is a normal neurological response which causes a new-born to feel as though they are free falling. Babies experience this all the time within the first 3 to 4 months of life. While the presence of the Moro reflex is an indication of a healthy infant, its effects can disturb your baby's sleep. The startle reflex causes them to have involuntary movements that can easily wake them up. Swaddling helps prevent those spontaneous movements, allowing for a much more beautiful sleep.
3. Swaddling helps regulate temperature: New-born babies are not able to regulate their own temperature. In fact, it’s only when they are almost 2 years old when they are finally independently able to adjust to variations in temperature. This means that infants are reliant on external factors such as swaddling and using lightweight cotton blankets to keep them at the right temperature – not too cold and not too warm. Tip: To know whether your new-born baby is at their ideal temperature, simply feel your baby’s skin after swaddling. It should feel normal to the touch and not overheated.
4. Swaddling mimics a parent's soothing touch: Touch has been proven to have neurological effects; it triggers a self-soothing response in the human brain, stabilizes our heart rate and blood pressure, and lowers cortisol levels. Correspondingly, touch is fundamental for healthy infant development. A snug swaddle helps to mimic the soft pressure of a mother's touch, and helps your baby have a longer, more restful sleep with fewer disturbances.
5. Swaddling is great for the whole family: Many parents swaddle because of the benefits it will have on their babies, but not everyone realises just how valuable swaddling is for parents themselves. If swaddling helps your baby sleep longer and better, then you will sleep longer and better, too! When your child is healthy and happy, you will be healthy and happy, too!

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